Even though SEO is an integral aspect of digital marketing, it is surprising how many business owners know nothing about it or do any SEO work on their company website. If you want your business to be a success, you need to ensure that people can find your website, and one of the best ways to do this is to appear as high up the search results as possible. A reputable digital agency will look at many aspects f your website and encourage you to make changes that will help improve your online visibility. Below are some of the things that the best SEO company for your business will look at so you know what to expect when you begin your first digital marketing campaign.
The Health Of Your Website
One of the first things any reputable digital marketing company will do is look at the health of your website. They can do this in many ways, and they will most likely start with a full audit of your website. They will use tools to crawl your entire website and log different aspects to see what is healthy and what is not. They will also look at Google Search Console and see if errors and warnings need addressing, and there will most likely be a few. Once they have collated all the information, they need to go through everything and put it into a manageable report. They will highlight things such as:
- Page Titles
- Meta Descriptions
- H1 Headers
- 404 Errors
- Orphaned Pages
- Back Link Profile
- Content Issues
- UX of the website
Improving Your Website
Once the digital agency has assessed your website and completed its audit, they can prioritise the work. It is vital to do this, as if you are running a large e-commerce website, there will most likely be lots of work required. They will ensure the most important things are addressed first that will give you the biggest wins. It is vital to keep in mind that SEO takes time to work, so you will need to have patience when starting your first digital marketing campaign.
When you give them enough time, you will see that your rankings improve, more traffic visits to your website, and sales increase, and as your business grows, you should ensure you invest back into your digital marketing to improve things even more. With a bit of time, patience, and investment, you can take your business to where you want it to be and ensure it is a resounding success.
